in country Xiaomi ‘s unit has taken a dig at American devices maker Apple’s ‘Crush’ advertisement in a video posted on social media platform X. In this advertisement, a hydraulic press crushes various musical instruments and art products, and after this an iPad Pro with a new M4 chip appears. Xiaomi’s video also starts in a similar way but in this, the product breaks after going under the hydraulic press and ‘cinematic text’ is written on the screen. After this ‘coming soon’ appears. Due to the first two letters of both these words being in red color font, it is speculated that this teaser is for the Civi series smartphone.
The Civi 4 Pro introduced in China has a 6.55-inch OLED display with a refresh rate of 120 Hz. It has Snapdragon 8s Gen 3 SoC as a processor. This smartphone has a Leica branded triple rear camera unit. Its 4,700 mAh battery supports 67 W wired fast charging.
Recently, Xiaomi’s CMO in the country, Anuj Sharma, told Gadgets 360 that the company plans to launch a smartphone in the Rs 50,000 segment. The new smartphone will reduce the gap between Redmi Note 13 Pro + 5G and Xiaomi 14. The 8 GB + 256 GB variant of Redmi Note 13 Pro + 5G is priced at Rs 30,999 and the 12 GB + 512 GB is priced at Rs 34,999. Xiaomi 14 is priced at Rs 69,999. Sharma had said, “I don’t think there is a very good smartphone in the Rs 50,000 segment. We want to bring a better device in it.” Select smartphone companies have introduced their devices in this segment. OnePlus has a strong position in it. The company’s 11R and 12R have received good response from customers. This year Xiaomi has grown a lot in the smartphone market. The company’s Redmi Note and Xiaomi 14 series have received good response from customers.