Apple Gives Employment to More than1.5 Lakh People in India After PLI Scheme

Apple, the American company that makes the world-famous iPhone, has employed more than 1.5 lakh people in India after participating in the Production-Linked Incentive (PLI) scheme. Most of these people are between the ages of 19 and 24. The company’s sales and manufacturing in the country have grown rapidly in the last few years.

A media Report It has been told quoting government officials and experts that about three lakh other people have got indirect employment through the companies taking benefits of the PLI scheme. In this report, an official has been quoted as saying, “More than four lakh jobs (direct and indirect) are expected to be created in Apple’s ecosystem in the last 32 months.” Despite increasing challenges in big markets like America and China, Apple has increased its focus on India, the world’s second largest smartphone market. The company started manufacturing iPhones in the country in 2017.

iPhone sales in China, one of Apple’s biggest markets, fell 24 percent year-on-year in the first six weeks of this year. Apple is facing tough competition from Chinese companies like Huawei. Huawei has defeated Apple in the premium smartphone market in China. According to a report by market research firm Counterpoint, Huawei’s sales grew by about 64 percent during this period. This indicates a decrease in demand for Apple.

This report says that Apple’s share in China’s smartphone market has decreased to 15.7 percent. With this it has slipped to the fourth position in this market. A year ago the company was in second place with around 19 percent share. Huawei has secured the second position in this market with 16.5 percent share. The total smartphone market in China has decreased by seven percent. Companies like Vivo and Xiaomi are also competing with Apple in the mid-range. The demand for the company’s mixed reality headset Vision Pro has also decreased in America. Vision Pro can also be launched in the international market in the coming months.